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The impetus for Speak was to introduce Debit Rewards. However, because we had also
been receiving a lot of negative feedback on the design of our current debit card, we took the opportunity to
do something a little different than your standard promotion.
We let our members voice their opinion on our current design, submit photos and
illustrations for a new card, and then vote on the top submissions. After five months and a lot of excitement we did it,
we had a new card. More than just a design contest though, Speak embodies the spirit of credit unions by taking
democratic member control of the credit union to a whole nother level.
CJ Kipper executed this project with immense skill, and as a result of his hard work we
won a Spectrum Award
from the Washington Credit Union League.
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